Dailycious
macarons

brand design – corporate identity

Corporate identity for a patisserie that produces macarons.

Brochure menu

business card

naming and logo design

Putting the words “DAILY” and “DELICIOUS” together I formed the word “DAILYCIOUS”.
In this way, on the one hand, you are amazed by the name when you see it written, on the other hand it reminds us of something delicious and everyday, such as these sweets. 

To build the logo I used the typography to represent the soft and creamy part of this dessert, while the simple lines above and below the name represent the two shells, smooth and crunchy, of the macaron.