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I 5 colori
del gusto
illustration – book – game
This project aims to bring children closer to fruit and vegetables, with the aim of promoting healthy eating.
As the protagonists are children, creativity, imagination and play are the basis of the project.
colours
In this project, color has a lot of importance as it is able to characterize and catalog fruit and vegetables and is a strong appeal for children.
So, this is my color palette.
C 0%
M 44%
Y 77%
K 0%
C 0%
M 82%
Y 62%
K 0%
C 53%
M 52%
Y 0%
K 0%
C 66%
M 0%
Y 65%
K 0%
C 9%
M 6%
Y 17%
K 0%
characters
The images were constructed according to the criteria of the figure of speech
of personification, giving life to communicative and engaging images that can have a positive effect for children towards the consumption of fruit and vegetables.
By combining illustration, photography and color I created the characters of the project.
educational book
The characters are presented in a book, as a familiar tool and generally well appreciated by children. In this way they will be able to learn in a simple and adequate way important information related to fruit and vegetables.
posters
The posters are intended to remember the consumption of 5 portions of 5 colors of fruit and vegetables per day, as well as familiarize the characters in the project and attract children.
Posters of all 5 colors will be distributed, with the characters corresponding to seasonal fruit and vegetables, in order to correctly advise which fruit and vegetables to consume monthly.
Game “Guess who you are”
The game “Guess who you are” applied to the characters allows to draw the attention of the children to the images, in order to become familiar with them effectively.
